Quality Tools In Use in the Winston Salem Dash  

Geoff Lassiter is about to begin his third season as President of the Winston-Salem Dash. He oversees all aspects of the organization and plays an integral role in forging close ties between the team and the Piedmont Triad community. Prior to joining the Dash, Geoff spent eight years in a variety of roles with the Wake Forest University Athletic Department, most recently as the Assistant Athletic Director for Marketing and Special Projects. In this role, he was responsible for creating and implementing ticket sales and marketing plans for men’s basketball and football, and oversaw the band and cheer squad as well as all game day environment activities for all sports.

Geoff is a native of Elkin, North Carolina and graduated from Greensboro College where he was a four-year letter winner for the men’s basketball team, serving as the captain during his junior and senior seasons.

Meeting Format: